Nelson Tasman Tourism undertakes several marketing activities throughout the year which are available for tourism businesses within the region to become involved in. Read on for more information about domestic and international consumer campaigns, visiting media programmes, and tactical marketing initiatives.
International Marketing Group (IMG)
Nelson Tasman Tourism has established an International Marketing Group of around 20 members, which has the objective of stimulating additional demand for the Nelson Tasman region and the members, in offshore markets by working with the international travel trade. Among the criteria for joining the group is that operators are internationally wholesale ready, (ie prepared to pay at least 20% commission for bookings through the traditional international travel distribution channels) and there is an annual membership fee. Members are offered exclusive benefits such as exhibiting at trade exhibitions, participating in trade famil visits, and accompanying the International Marketing Manager on trade sales missions. For more information contact the This e-mail address is being protected from spambots. You need JavaScript enabled to view it
TRENZ
Nelson Tasman Tourism attends the annual TRENZ trade show run by the Tourism Industry Association of New Zealand. TRENZ involves around 400 key travel industry wholesalers from around the world. These selected buyers are invited to the annual New Zealand-based event to increase their knowledge of New Zealand products and services, and to seek new product/services/regions for their brochures.
This event is the major opportunity for sellers (regions and suppliers) to meet with overseas buyers to exchange information. Up to 60 main appointments are scheduled with these key suppliers for each participant over the three day programme. Appointments are allocated matching the requests of buyers and sellers. For more information please contact the This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Conference Marketing Group (CMG)
A cooperative of businesses who work to grow the business tourism sector in the Nelson Tasman region. The Domestic Marketing Manager manages a year-round marketing programme and acts as a sales rep for the region and members in this highly specialised sector of tourism. The focus is mainly on shoulder and off-season activity. Click here to visit Nelson Conference Marketing Group's consumer website or for more information on membership contact the This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Domestic Short-Break Seasonal Campaigns
Over the past five years NTT with the support of the Nelson Airport and industry operators have been active with a domestic marketing campaign in the spring period to encourage more visitors to the region.
Due to the RWC2011 taking place in the region during the spring period in 2011, no Nelson Spring campaign will be conducted. To encourage 2011 winter visitation we plan to highlight the conference, Heaphy Track mountain biking and Cycleways opportunities to relevant markets. In the 2011/2012 shoulder and winter season visitation we also plan to embark on a 2012 autumn and winter campaign. Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it , Convention & Incentive Marketing Manager for more details.
Visiting Media Programme
With the assistance of visitor industry businesses in the region, Nelson Tasman Tourism hosts around 70 international and domestic media each year, who are here to research story lines for print, broadcast and online media articles.
This is the most cost effective form of publicity available, and results often reach readerships or audiences in the millions. There is no cost involved, but suppliers in Nelson provide services free of charge or at heavily discounted media rates.
Most international media come under sponsorship from Tourism New Zealand and Nelson Tasman Tourism acts as agent, undertaking local itinerary coordination and escorting most media. Please This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you are interested in finding out more about this programme.
Trade Familiarisations
Nelson Tasman Tourism hosts wholesale and occasional retail travel trade industry personnel who are here to familiarise themselves with the region. Visits comprise a mix of our invitees, and those who have chosen to visit themselves. In all cases the objective is to educate and inform the trade about products and services within the region, and to introduce suppliers here to potential sources of business.
Again there is no cost involved, but suppliers in Nelson Tasman provide services free of charge or at heavily discounted industry rates.
Please This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you are interested in finding out more about this programme.
