Nelson Tasman Tourism Industry Update Oct/Nov 2011
Nelson Tasman Tourism held a number of industry updates around the region in late Oct/early Nov where we presented key findings from our Annual Report 2010/2011 and plans for marketing activities over the next twelve months.
Nelson Tasman Tourism RWC 2011 Industry Forum
Nelson Tasman Tourism held a forum on 18 August to update industry on RWC activities and events that will be happening during September/October 2011. We also outlined key marketing activities for the 2011/2012 year. Fiona Newey, CEO of the Cycleways Trust also provided an update on how the Cycleway Trail is developing and information on brand and marketing opportunities.
New Zealand Tourism Regional Leadership Series 2011 - ‘Creating Our Future’ Road Show, 8 April
The Tourism Industry Association New Zealand (TIA) hosted roadshows in 11 locations around New Zealand during March and April 2011 to hear industry's views on the state of the industry.
Summary of the main solutions that came from the session, and the presentation, held in Nelson on 8 April 2011
Link to information on Tourism New Zealand’s active considerer research:
This link includes valuable research on the Chinese, Singaporean and Indian visitor markets, looking at the demographics, emotional needs and travel preferences of these travel markets.
http://www.tourismnewzealand.com/markets-and-stats/other-research/active-considerers-research/.
Nelson Tasman Tourism Tourism Industry Update, 8 April 2011
Presentation of Nelson Tasman Tourism's recent activities and plans for the next quarter.
RWC and NZ 2011 Business Club Update, 8 April
Bridget Abernethy from NZ 2011 provided an update on RWC visitor trends, and also on the benefits of belonging to the NZ 2011 Business Club.
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News Archive
Changes to Qualmark
22 December 2010
Qualmark New Zealand has undergone considerable change and review during 2010. This has culminated in the formation of a new direction for 2011 that will ensure the delivery of expert quality assurance to both the industry and visitors alike.
The New Direction involves:
- New assessment process
- New pricing structure
- Enviro Awards
- Revised policies and procedures
- New terms and conditions
- Marketing and communications strategy
- Qualmark brand review
Full information is included on the Qualmark website.
Freedom Camping
22nd December 2010
Campers are being encouraged to stay in holiday parks, DOC camping grounds or other designated areas this summer.
Posters and stickers distributed to holiday parks, rental vehicle operators, Department of Conservation visitor centres, i-SITE visitor centres, youth hostels, councils and international airports this month also urge visitors to contact local information centres before setting up camp.
The posters, produced by the New Zealand Freedom Camping Forum, aim to reduce the negative impacts on New Zealand environments by encouraging campers to "Assume nothing - always ask" before setting up camp. In addition, 15,000 leaflets have been printed for the Cook Strait ferry operators to hand out to all van drivers (north and south bound) over the summer months.
They include basic information about where campers can stop for the night, depending on whether or not they are fully self contained. The posters also suggest local information sources where campers can find more information, such as i-SITE visitor centres, Department of Conservation visitor centres and holiday parks.
Forum chairman and Tourism Industry Association Advocacy Manager Geoff Ensor said freedom camping rules varied by region so it was important to provide visitors with good agreed information about where they could camp.
The majority of campervan rental operators were now strongly recommending that their clients stay in holiday parks, Department of Conservation camping areas or other designated camping areas, he said.
The posters have been distributed to hundreds of holiday parks, rental vehicle operators and other tourism companies around the country. Tourism businesses that wish to download and display a poster can choose from five variations. To view and download a poster, visit the New Zealand Freedom Camping Forum's website.
