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media & trade • newsletter
May 2008
Unprecedented domestic visitation saw Nelson Tasman more than double the national average growth rate in February visitor nights. The 12% growth in the month's domestic guest nights in Nelson Tasman was phenomenal.
Domestic decision making is often related to specific calls to action - especially events. Sealord Opera in the Park with Dame Kiri te Kanawa clearly had an impact in February and a formal economic impact analysis is underway.
The Nelson City Council's draft annual plan has earmarked $200,000 for implementation of the events strategy in the coming financial year. On top of this they are proposing to increase its own festival team's funding through $100,000 for staffing and $50,000 for event underwriting.
These allocations present tremendous opportunities for the Nelson Tasman community and tourism industry. Submissions on the draft annual plan close next Tuesday May 13th. Visit the Nelson City Council website for more information on the plan and the submission process. We encourage you to make a brief online submission supporting this great new initiative of Nelson City Council.
Hei kono mai,
Paul
Nelson and Marlborough showcased to International Travel Trade and the Auckland Conference Market
24 tourism operators from Nelson and Marlborough were in Auckland exhibiting to the conference market on 9 April, and the international travel trade on 10 April. The annual showcase of premium tourism products, organised by Nelson Tasman Tourism and Destination Marlborough is considered one of the major events on the regions' joint marketing activity calendar.
Conference Market
An afternoon networking function on 9 April attracted around 55 corporate organisations, professional conference organisers and association executives, who were free to wander around the exhibition booths in order to understand what Nelson and Marlborough can offer conference organisers. Venues were busy with enquiries and on-the-spot bookings for conferences, while activity operators supported the Nelson Marlborough proposition with teambuilding and partner programme activity options.
Inbound Market
Nelson Marlborough Trade Day 2008 attracted 132 staff from 28 Inbound Tour Operators, as well as staff from Tourism New Zealand's International Media Unit. During the morning, Inbounder Product Buyers undertook a schedule of 12 pre-set appointments with Nelson and Marlborough operators. After a networking lunch, buyers were invited to stay on, and their reservations staff also attended to meet with the exhibiting tourism operators at their booths. In the evening, key inbounder executives were invited to join the Nelson and Marlborough tourism operators for an exclusive dinner featuring Nelson and Marlborough regional cuisine.
Congratulations and thank you to those operators who exhibited at this year's trade day. The cohesive representation of our region to the international travel trade ultimately benefits the entire region's tourism industry.
High Profile Adventurer Visits Nelson
High profile UK adventurer, Ben Fogle visited Nelson in February with a film crew and a commission to write an article for The Daily Telegraph. His visit was organized by Nelson Tasman Tourism through Tourism New Zealand's International Media Programme. The story angle was about New Zealand as a perfect training ground for a trip he is planning to the South Pole, and it is expected that his experiences will generate a lot of interest because of his personal profile in the UK. There is great footage on newzealand.com, and consumer marketing by Tourism New Zaland has boosted this coverage with media spend in the Telegraph leading people to newzealand.com.
Availability for Nelson Spring 2008 domestic marketing campaign and Nelson Convention Bureau 2008/09 membership closes Friday May 16.
The Nelson Spring TV campaign schedule is currently being planned, focusing on spots during the Olympic Games, One News and current affairs and lifestyle programmes.
You can purchase memberships online, just log into your account and go to Tactical Marketing Opportunities 2008/09 in the Purchase page.
For further information contact Angela on angela@NelsonNZ.com
David Purdie returns to Sustainable Tourism Charter
During the past three weeks David has been on leave during which time he was married in Wanaka and took a honeymoon around the bottom of the South Island.
He is now working fulltime on the Sustainable Tourism Charter at Nelson Tasman Tourism. For information on the Charter have a look at the Nelson Tasman Tourism website or email David on david@NelsonNZ.com.
Louise Buckley has joined the corporate team as Accounting Technician replacing Michelle Muir who has left to live in Melbourne.
Louise brings eighteen years of financial and administration experience to Nelson Tasman Tourism having spent five years with Tourism Australia in Auckland and London.
For any accounting queries phone Louise on 539 0823 or email Louise@nelsonnz.com
Two summer staff, Jessica Hattersley and Casey Ballantyne have joined the Nelson i-SITE team on a permanent basis.
Jessica Hattersley (pictured right) has been working at the Nelson i-SITE since November 2007. Originally from Nelson, Jessica completed a Master of Arts at the University of Otago in 2005, and has spent the last two years teaching English in Japan. In her spare time, Jessica enjoys yoga, climbing, and travel!
Casey Ballantyne completed the Certificate in Travel at NMIT in 2007 and has been working at the Nelson i-SITE since then. Casey is also about to start working towards a Diploma in Tourism Management by distance learning with NMIT. When not working or studying she enjoys playing netball and watching movies and would love to travel the world.
We farewell Simon Russell and Amanda Kerr from the team as they pursue other endeavors.
New Tourism Reporter at the Mail
Kiran Chug is now looking after the tourism round at the Nelson Mail.
Kiran has been with the Mail for about a year and also covers emergency services.
So make sure you add Kiran to your list of people to contact with your media releases and story ideas. Her contact details are kiranc@nelsonmail.co.nz or ph DDI 03 546 2851. You can also send your releases to Chief Reporter Vanessa Phillips at chiefreporter@nelsonmail.co.nz.
Nelson Tasman Tourism would like to welcome Kiran to the tourism industry and wish her well with her new round.
Here are the latest Nelson Tasman statistics on domestic and international guest nights and www.NelsonNZ.com website visits
| Guest Nights |
Feb 08 | % Change Feb 07 |
YE Feb 08 |
% Change YE Feb 07 |
| Domestic |
100,110 |
11.8% |
833,860 | 6.2% |
| International |
78,540 | 2.7% |
450,260 | 4.2% |
| Total |
178,650 | 7.6% |
1 284 120 | 5.5% |
Source: Statistics NZ
Website Visits - www.NelsonNZ.com
| Feb 08 | % change from Feb 07 | |
| Unique Visits | 12,494 | -1% |
| No. of Visits | 22,023 | 9% |
Most Visited Pages
1. Accommodation
2. Events
3. About Nelson
4. Sights & Activities
Origin of Visitors (to site)
1. United States
2. Australia
3. New Zealand
4. Europe
- Kaimira Ventures Winery, maker of the Kaimira Estate and Brightside label range of wines, are the second winery in New Zealand to be awarded carboNZeroCert TM certification in recognition of their efforts to
reduce net greenhouse gas emissions into the atmosphere - Nelson small group tour company, Pacific Discovery, was recently chosen as one of the "Best Adventure Travel Companies on Earth" by National Geographic Adventure magazine, who conducted surveys of travel organizations and their customers around the world - check out http://atr.nationalgeographic.com/outfitters/outfitterDetail.action?id=122 for more information
- Atholwood Luxury Country Accommodation has received 4+star Qualmark accreditation in the Guest & Hosted category and 5 star in the Self Contained & Serviced category
- Supplies of your Nelson Tasman Official Visitor Guide getting low? Email Tracy to arrange for further supplies
- Be informed - check out The Department of Labour's information on What is the new entrants rate?
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