media & trade • tactical marketing

Domestic Marketing
In conjunction with tourism industry investors, Nelson Tasman Tourism operates a variety of one off projects which are aimed at stimulating off-season short break travel to the region.

International Marketing Group (IMG)
Nelson Tasman Tourism has established an International Marketing Group of around 20 operators, which has the objective of stimulating additional demand for the Nelson Region in offshore markets by working with the international travel trade. Among the criteria for joining the group is that operators are internationally wholesale ready. Click here for details of group members.

The group has a marketing alliance with Destination Marlborough and joint off-shore sales missions are undertaken by representatives from both regions.

TRENZ
Nelson Tasman Tourism attends the annual TRENZ trade show held alternately in Auckland or Christchurch which involves around 400 key travel industry wholesalers from around the world. These buyers are invited to increase their knowledge of New Zealand products and services, and to seek new product/ services/ regions in their brochures.

This event is the major opportunity for sellers (regions and suppliers) to meet with overseas buyers to exchange information. Up to 60 main appointments are scheduled with these key suppliers for each participant. Appointments are allocated matching the requests of buyers and sellers.

Check out www.trenz.co.nz for more information

Nelson Convention Bureau
A cooperative of businesses who work to grow the conference market to Nelson region. The Nelson Convention Bureau Manager acts as a sales rep for the region and members in this highly specialized sector of tourism. The focus is mainly on shoulder and off-season activity. Click here to visit Nelson Convention Bureau

Visiting Media Programme
With the assistance of visitor industry businesses in the region, Nelson Tasman Tourism hosts around 70 international and domestic media each year, here to research story lines for print and electronic media articles and for television programmes.

This is the most cost effective form of publicity available – results often reach readerships or audiences in the millions. There is no cost involved, but suppliers in Nelson provide services free of charge or at heavily discounted media rates.

Most international media come under sponsorship from Tourism New Zealand and Nelson Tasman Tourism acts as agent, undertaking local itinerary coordination and escorting most media. Please contact us if you are interested in finding out more about this programme.

Trade Familiarisations
Nelson Tasman Tourism hosts wholesale and occasional retail travel trade industry personnel who are here to familiarise themselves with the region. Visits comprise a mix of our invitees, and those who have chosen to visit themselves. In all cases the objective is to educate and inform the trade about products and services within the region, and to introduce suppliers here to potential sources of business.

Again there is no cost involved, but suppliers in Nelson provide services free of charge or at heavily discounted industry rates.

Please contact us if you are interested in finding out more about this programme.